Joanna Barreras on Project: Animation corvainangel on Project 3 Artist Statemen… ginnyvoss on Day 14 Bethany Ann Shockman on Project 3 Artist Statemen… norja on Project 3 Artist Statemen…
To make an ad successful, it has to resonate with the viewer. Sometimes this means by being on viewers side per se or sometimes by shock value an ad can stick with them. This ad below is selling a European burner style coffee pot. The phrase that is somehow connected to their ad campaign and “Slogan” is “The Bite of Coffee.” This visual most definitely suggests bite, quite literally in a very delicate and sensitive place on the body: not only the face but inside the nose. The ad portrays first and foremost contrast. The contrast between a feminine soft face with slick red lipstick and the creepy coffee beaned pest attempting to scurry up her nose is shocking. The ad has an asymmetrical composition yet with a nice sense of balance from the use of present objects and emptiness giving a negative versus positive balance. The use of color and scale of dark’s and lights gives it a believability that this could quite be a photograph and has really happened. Although the face appears soft there is some dynamic lines that allows the viewer to move around the image from the tiny ad wordage down her cheek to the lower left corner verbage up to the lips and then back to the critter climbing up her nose. The Bright red lips create an additional contrast and provides an anomaly for this work. The content of a woman’s face and the strange coffee beaned creature is somewhat strange to swallow… which leads me to say this advertisement although dynamic and memorable doesn’t work for me, since as I was viewing the work I was also eating my dinner and looking at this ad literally gave me a physical reaction of not being able to swallow my food and caused me to lose my appetite. I like the idea of coffee having “bite,” but associating food or beverage with a creepy crawler near my mouth gives me no desire to consume anything.